ROCKFORD CORPORATION AND HELIX SHAKE THE CAR AUDIO MARKET WITH NEW PREMIUM PLUG-AND-PLAY

Exclusive North American distributor launches the PP50 DSP

Rockford Corporation, the industry leader in high-performance car audio systems, and Helix, a German developer of HiFi systems, will introduce today a new level of premium sound to factory-installed mobile sound systems, with its new Helix Plug-and-Play, the PP50 DSP.  This new digital signal processor has a number of features that allow audio enthusiasts to experience an amazing improvement in tonal quality, bass, mid-bass and imaging.

“We’re continually seeking opportunities to bring car audio enthusiasts innovative and advanced products that fit a wide variety of tastes,” explained Bill Jackson, CEO and president of Rockford Corporation. “As the exclusive North American distributor for the Helix brand, we’re proud to offer their exceptional equipment with such a uniquely European flavor.  Their new digital signal processor delivers the first-class sound that consumers expect from the Rockford family of products.”

The new PP50 Digital Signal Processor offers many exciting features including:

•    16 easy to tune manual DSP adjustment via DIP-switches

•    Easy installation with vehicle specific interfaces

•    Input for MP3 player or portable navigation device

•    Three time alignment modes

•    Separate front/rear high-pass and subwoofer low-pass crossovers

•    Downloadable setup files for wide variety of vehicles

•    Improves signal before relaying audio to factory speakers

•    Integrates into vehicle without cutting wires or cables

•    Optional plug-and-play subwoofer available

•    Optional USB interface available to adjust DSP

•    Uses MicroSD memory cards

Consumers can also purchase an optional accessory, the PP7E.  The dual 7” vented enclosure can be quickly installed or removed from the system, is perfectly matched for connection to the digital signal processor unit and has plug-and-play connectivity.

“The Helix PP50 offers the consumer a truly incredible upgrade over OEM sound,” said Dominick Aquilini, director of sales for Brax and Helix.  “It’s also unique in the fact that it’s not a dedicated vehicle solution. It can easily be transferred to another vehicle making it an ideal choice for leased vehicles.”