GEICO, the fastest-growing auto insurance company in the United States, has extended its marketing partnership with the NHRA, officials of the world’s largest motorsports sanctioning organization announced today.

            As part of the multi-year agreement extension, GEICO will continue to receive multiple exposure and promotional opportunities at NHRA Full Throttle Drag Racing Series events. The GEICO Trackside Team will entertain spectators during appropriate breaks in the racing action. The GEICO Gecko, the company’s popular mascot and advertising icon, will continue to visit the NHRA Manufacturers Midway at select events. GEICO will also continue to receive display space and have television advertising rights.

“We are pleased that GEICO has extended its involvement with NHRA through this marketing partnership,” said Tony Driscoll, vice president of sales and business development, NHRA.  “GEICO effectively uses NHRA’s media and event platforms to engage fans and drive their business forward in this difficult economic environment.”

            In addition, GEICO will continue to serve as primary sponsor for Morgan Lucas’ Top Fuel dragster and Karen Stoffer’s Pro Stock Motorcycle.

            GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for 10 million private passenger auto policies and insures more than 16 million vehicles. In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes.  Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency.  Commercial auto insurance and personal umbrella protection are also available.  As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to www.geico.com.

Headquartered in Glendora, Calif., NHRA has 80,000 members and 140 member tracks nationwide.   As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 22 national events featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series. Two NHRA-sanctioned bracket racing series provide competition opportunities for drivers of all levels: the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA.  NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17.  In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; O’Reilly Raceway Park at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.