ICON: A person or thing that is uncritically adored, revered or admired, or is regarded as a symbol of a particular culture or sphere.

The automobile is an important part of American Pop Culture, and few aspects generate as much public interest as the initial design process. This was particularly true in the mid-20th Century when car manufacturers depended on annual model changes to promote sales. Their in-house design studios worked in great secrecy to develop exciting new models. The designers produced thousands of sketches and formal renderings, most of which were destroyed when the studios no longer needed them. A few survived and are preserved in private collections.

Designing an ICON: Highlights the creativity of the American automobile designers of the 1960s and early 70s, a period that stressed exotic styling and high performance. The nearly 100 pieces that will be on view from 25 General Motors, Ford, and Chrysler designers are not only a record of Pop Culture during this period, but also fine art; a testament to the talent and skill of the designers who produced them.